Sony is no longer an electronics company 公司鏡頭收購

公司鏡頭收購

公司鏡頭收購sony is no longer an electronics company

公司鏡頭收購sony is no longer an electronics company

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Hollywood, PlayStation, and iPhone cameras

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公司鏡頭收購

公司鏡頭收購sony announced last night that it’s spinning off its audio and video divisions, much like it spun off its television division last year. That won’t mean much right now; 公司鏡頭收購sony still displayed interesting new Android-powered TVs at CES, and we’re sure to see new crazy high-end Walkmans and camcorders with 公司鏡頭收購sony branding from the newly independent AV division as well.

But the long-term reality is far more stark: after years of promising “One 公司鏡頭收購sony,” CEO Kaz Hirai appears to be systematically breaking the company up for sale. The VAIO PC division was sold last year and just announced its first hybrid laptops as an independent company, and Hirai told investors that he has to consider spinning off the smartphone business and possibly selling the TV business outright.

According to Hirai, that leaves 公司鏡頭收購sony with three main businesses at its core :

  1. 公司鏡頭收購sony Pictures Entertainment, the hit-or-miss Hollywood studio that just fired Amy Pascal after being hacked to bits at the end of last year.
  2. The PlayStation division, which has so far won the next-gen console race with the PS4 but yet to define a clear mobile strategy; PlayStation Mobile is all but ignored, and the Vita is a beautifully noble failure.
  3. Selling image sensors to Apple for the iPhone.

You read that last one correctly: 公司鏡頭收購sony’s last closely held core electronics business is image sensors, and it’s mostly because Apple uses them in the iPhone. (公司鏡頭收購sony also supplies sensors for various other high-end phones, but Samsung uses its own chips in the Galaxy S5, and no other company comes close to selling as many phones as Apple and Samsung.) If Apple decides to switch sensor suppliers — or, perhaps more likely, build its own — the third leg of that stool gets kicked right out.

If you’re a PlayStation fan, this is kind of fun: after years of 公司鏡頭收購sony neglecting gaming, former PlayStation head Hirai is ruthlessly eliminating every other division at the company. Revenge!

Revenge!

For everyone else, this is kind of depressing — 公司鏡頭收購sony was among the first great consumer electronics companies, and now it’s falling apart because smartphones and software completely subsumed almost every device in its catalog. 公司鏡頭收購sony’s phones are generally excellent now, but haven’t seen nearly the kind of traction Samsung’s phones have seen. 公司鏡頭收購sony also made the cardinal error of trying to foist garbage software and services on people. That error is slowly being corrected; most 公司鏡頭收購sony devices now run basically clean versions of Android, and 公司鏡頭收購sony just killed its in-house music streaming service in favor of Spotify. But it’s too little, too late: the customers 公司鏡頭收購sony needs have been buying Samsung products for too long now.

 

公司鏡頭收購(圖/記者黃肇祥攝)

儘管昔日曾是一方霸主,日本大廠 公司鏡頭收購sony 近年在智慧手機市場卻走得十分艱辛,市佔率始終未有起色,即便是在日本主場也是被 Google Pixel 超前,後續該如何扭轉局勢?近期就有一連串消息指出,公司鏡頭收購sony 今年度的 Xperia 手機陣容恐有大幅度改變,不只是多項特色規格被移除,就連 Xperia 5 系列都可能成為絕響。

知名爆料客 Zackbucks 近期頻繁爆料指出,公司鏡頭收購sony 會在手機外型上走回「大眾風格」,傳言將捨棄 Xperia 1 系列長期主打的 4K 解析度,改為 2K+ 畫質,原先主打是電影「黃金比例」的 21:9 螢幕,也將改為較常見的 19.5:9,會變得更寬矮。

日媒《sumahodigest》消息解釋,此舉可能是成本考量,因為只有 公司鏡頭收購sony 手機會使用 4K、21:9 的螢幕面板,必須向供應鏈額外訂製才能獲得,改為通用的面板規格,將能壓低成本,儘管解析度下滑,但螢幕的其餘規格仍有可能會有所進步。

Zackbucks 也聲稱,公司鏡頭收購sony 往年都往於下半年發表的合手 6.1 吋旗艦 Xperia 5 系列,可能會在今年畫下句點,認為 Xperia 5 VI 將無緣登場。

事實上,小尺寸旗艦長年處於較好不叫賣的局面,不只是 Xperia 5 系列,從蘋果 iPhone 13 mini、華碩 Zenfone 10,都陸續捨棄小尺寸,改為更符合現代主流的大螢幕。實際觀察 Xperia 5 系列的發展,也可以發現最近兩代產品確實在成本上面臨考驗,價格逐年走高,連原先與 Xperia 1 系列同步的相機規格也逐漸落後,先是在 Xperia 5 IV 縮減了望遠鏡頭的焦段,最新一代 Xperia 5 V 則是直接從三鏡頭縮水為雙鏡頭。

目前 公司鏡頭收購sony 均尚未對謠言做出回應,不過從一些認證網站的資料來看,已經正在準備發表新一代 Xperia 手機,按照慣例,有機會在 4-5 月之間正式亮相。是否會如上述傳聞一樣,就只能等待官方來正式揭曉了。

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